This survey of 600 students in 10 Quebec colleges was conducted by journalists at La Presse in February 2010. Unfortunately, the report does not provide an estimate of the margin of error. Music is the predominant cultural activity of the youth surveyed.
This brief fact sheet argues that, in addition to building new audiences through marketing campaigns, program offerings, price and convenience, “increasing the quality and access of arts learning opportunities deserves much more attention as a way of lifting arts demand in the long run”. With increased competition for leisure time, the fact sheet indicates that “the key to lifting demand for the arts may well lie in reversing the 30-year-long decline in arts learning, both in and out of schools”.
Since 1982, the National Endowment for the Arts has conducted a benchmark survey of Americans’ involvement in arts activities. Respondents were asked whether they had taken an arts lesson or class at any time in their lives, including classes in school or private lessons. While the “lifetime participation rates” of all respondents decreased somewhat between 1982 and 2008, there was a substantial decrease in most arts learning activities among 18 to 24-year-olds.
This report summarizes a 2009 conference that was attended by 189 arts leaders from six American cities. A recurring theme at the conference was that “it is clearly more challenging in hard times for arts organizations to take the long view and continue to devote time and effort to building new audiences, but that work and the resulting lessons are also more vital than ever to the long-term health of arts organizations and the entire arts sector”.
This report summarizes 25 interviews in the fall of 2008 with Dance/USA members regarding their understanding of the term “audience engagement” as well as their current audience engagement activities.
This report outlines dance organizations’ current audience engagement practices and examines “the field’s philosophy towards audience engagement and thoughts on its future role to serve dance”.
Arguing that “demand for the arts has not kept pace with supply”, this report recommends that greater attention be paid to increasing demand for the arts, especially via arts learning activities in public schools, post-secondary education and community venues.
This site is an invaluable resource regarding cultural policies and programs in European countries, as well as a few other countries around the world (including Canada). The site contains information about policy objectives, current issues, cultural institutions, cultural financing, governance structures, legal provisions, support to creativity, cultural participation, arts education, diversity and intercultural dialogue.
This report argues that “values, beliefs, aspirations and motivations drive [performing arts] purchase and donation”. The author argues that attendees’ values, preferences and tastes can be used to create “a fundamentally better way to market and fundraise for the arts”, rather than simply relying on past purchase behaviours.
This presentation highlights findings regarding the broad social impacts of performing arts attendance for individuals. In addition, the presentation provides key data regarding performing arts attendance in 2005 and trends in attendance since 1992.
